*,*::before,*::after{box-sizing:border-box;margin:0;padding:0}
:root{
  --black:#000;--white:#fff;--gold:#B8955A;--gold-lt:#CEA96E;
  --gold-dim:rgba(184,149,90,.12);--gold-bd:rgba(184,149,90,.28);
  --surface:#0d0d0d;--surface2:#141414;
  --muted:rgba(255,255,255,.55);--bd:rgba(255,255,255,.08);
  --text:rgba(255,255,255,.86);
  --D:'Bebas Neue',sans-serif;--B:'Inter',sans-serif;
}
html{scroll-behavior:smooth;overflow-x:hidden;width:100%;max-width:100%}
body{background:var(--black);color:var(--white);font-family:var(--B);-webkit-font-smoothing:antialiased;line-height:1.6;overflow-x:hidden;width:100%;max-width:100vw;position:relative}
img,video,iframe{max-width:100%;height:auto}

/* NAV */
.nav{position:sticky;top:0;z-index:100;background:rgba(0,0,0,.93);backdrop-filter:blur(16px);-webkit-backdrop-filter:blur(16px);border-bottom:1px solid var(--bd);height:66px;padding:0 52px;display:flex;align-items:center;justify-content:space-between}
.nav-logo img{height:32px;display:block}
.nav-cta{background:var(--gold);color:var(--black);font-family:var(--D);font-size:12px;letter-spacing:.2em;padding:10px 28px;text-decoration:none;transition:background .2s}
.nav-cta:hover{background:var(--gold-lt)}

/* POST HERO */
.post-hero{padding:120px 60px 80px;border-bottom:1px solid var(--bd);background:linear-gradient(180deg,var(--surface) 0%,var(--black) 100%)}
.post-hero-inner{max-width:880px;margin:0 auto}
.post-back{font-family:var(--D);font-size:11px;letter-spacing:.22em;color:var(--muted);text-decoration:none;display:inline-flex;align-items:center;gap:8px;margin-bottom:36px;transition:color .2s}
.post-back:hover{color:var(--gold)}
.post-cat{font-family:var(--D);font-size:11px;letter-spacing:.28em;color:var(--gold);margin-bottom:22px;display:block}
.post-title{font-family:var(--D);font-size:clamp(40px,5.6vw,76px);line-height:.96;letter-spacing:.02em;margin-bottom:30px}
.post-meta{display:flex;align-items:center;gap:18px;flex-wrap:wrap;font-family:var(--D);font-size:11px;letter-spacing:.18em;color:var(--muted)}
.post-meta .dot{width:3px;height:3px;background:var(--gold);border-radius:50%}

/* POST BODY */
.post-body{max-width:720px;margin:0 auto;padding:80px 60px 64px;font-size:17px;line-height:1.78;color:var(--text);font-weight:300}
.post-body p{margin-bottom:26px}
.post-body p strong{color:var(--white);font-weight:500}
.post-body h2{font-family:var(--D);font-size:clamp(30px,3.5vw,46px);line-height:1.05;letter-spacing:.03em;margin:64px 0 24px;color:var(--white);padding-top:8px;border-top:1px solid var(--bd);padding-top:48px}
.post-body h2:first-of-type{margin-top:0;border-top:none;padding-top:0}
.post-body h3{font-family:var(--D);font-size:24px;letter-spacing:.04em;margin:40px 0 16px;color:var(--white)}
.post-body ul,.post-body ol{margin:0 0 26px 22px}
.post-body li{margin-bottom:10px}
.post-body a{color:var(--gold);text-decoration:underline;text-decoration-color:var(--gold-bd);transition:text-decoration-color .2s}
.post-body a:hover{text-decoration-color:var(--gold)}
.post-body blockquote{border-left:3px solid var(--gold);padding:8px 0 8px 28px;margin:32px 0;font-family:var(--D);font-size:24px;line-height:1.25;letter-spacing:.03em;color:var(--white)}
.post-body em{color:var(--gold);font-style:normal;font-weight:500}
.post-body code{font-family:'SF Mono',Menlo,monospace;background:var(--surface);border:1px solid var(--bd);padding:2px 8px;font-size:14px;color:var(--gold)}

/* CALLOUT */
.callout{background:var(--surface);border-left:3px solid var(--gold);padding:24px 28px;margin:36px 0;font-size:15px;line-height:1.7}
.callout-l{font-family:var(--D);font-size:11px;letter-spacing:.24em;color:var(--gold);margin-bottom:10px;display:block}
.callout p{margin-bottom:0;color:var(--text)}

/* TAKEAWAYS */
.takeaways{background:var(--surface);border:1px solid var(--gold-bd);padding:36px 32px;margin:48px 0}
.takeaways-l{font-family:var(--D);font-size:11px;letter-spacing:.28em;color:var(--gold);margin-bottom:18px;display:block}
.takeaways h3{font-family:var(--D);font-size:24px;letter-spacing:.04em;margin-bottom:18px;color:var(--white)}
.takeaways ul{list-style:none;margin:0}
.takeaways li{display:flex;align-items:flex-start;gap:12px;margin-bottom:14px;font-size:15px;line-height:1.6}
.takeaways li::before{content:'';flex-shrink:0;width:6px;height:6px;background:var(--gold);margin-top:9px}

/* REFERENCES */
.refs{margin-top:64px;padding-top:32px;border-top:1px solid var(--bd);font-size:13px;line-height:1.7;color:var(--muted)}
.refs h3{font-family:var(--D);font-size:14px;letter-spacing:.22em;color:var(--gold);margin-bottom:16px}
.refs ol{margin-left:18px}
.refs li{margin-bottom:8px}
.refs a{color:var(--muted);text-decoration:underline;text-decoration-color:var(--bd)}
.refs a:hover{color:var(--gold)}

/* POST CTA */
.post-cta{background:var(--gold);padding:80px 60px;text-align:center;margin-top:40px}
.post-cta-inner{max-width:680px;margin:0 auto}
.post-cta h2{font-family:var(--D);font-size:clamp(40px,5vw,72px);line-height:.95;letter-spacing:.03em;color:var(--black);margin-bottom:18px}
.post-cta p{font-size:16px;color:rgba(0,0,0,.7);font-weight:300;margin-bottom:32px;line-height:1.6}
.post-cta .btn{background:var(--black);color:var(--gold);font-family:var(--D);font-size:14px;letter-spacing:.2em;padding:16px 44px;text-decoration:none;display:inline-block;transition:background .2s}
.post-cta .btn:hover{background:#1a1a1a}

/* RELATED */
.related{padding:96px 60px;background:var(--surface);border-top:1px solid var(--bd)}
.related-inner{max-width:1120px;margin:0 auto}
.related h2{font-family:var(--D);font-size:clamp(36px,4vw,56px);letter-spacing:.04em;margin-bottom:36px;text-align:center}
.related-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--bd);border:1px solid var(--bd)}
.related-card{display:flex;flex-direction:column;background:var(--black);padding:32px 28px;text-decoration:none;color:inherit;transition:background .3s;min-height:200px}
.related-card:hover{background:var(--surface2)}
.related-cat{font-family:var(--D);font-size:10px;letter-spacing:.22em;color:var(--gold);margin-bottom:14px}
.related-title{font-family:var(--D);font-size:18px;letter-spacing:.04em;line-height:1.18;color:var(--white);margin-bottom:auto;padding-bottom:18px}
.related-meta{font-family:var(--D);font-size:10px;letter-spacing:.18em;color:rgba(255,255,255,.32);padding-top:14px;border-top:1px solid var(--bd)}

/* BLOG INDEX */
.blog-hero{padding:120px 60px 80px;border-bottom:1px solid var(--bd);text-align:center}
.blog-hero h1{font-family:var(--D);font-size:clamp(54px,7vw,108px);line-height:.92;letter-spacing:.03em;margin-bottom:18px}
.blog-hero p{font-size:17px;color:var(--muted);max-width:600px;margin:0 auto;font-weight:300;line-height:1.65}
.blog-hero .eyebrow{font-family:var(--D);font-size:11px;letter-spacing:.32em;color:var(--gold);margin-bottom:18px;display:block}
.blog-list{padding:80px 60px;max-width:1240px;margin:0 auto}
.blog-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--bd);border:1px solid var(--bd)}
.blog-card{display:flex;flex-direction:column;background:var(--black);padding:36px 32px;text-decoration:none;color:inherit;transition:background .3s;min-height:240px;position:relative}
.blog-card:hover{background:var(--surface2)}
.blog-card::after{content:'\2192';position:absolute;bottom:30px;right:32px;color:var(--gold);font-size:18px;opacity:0;transform:translateX(-6px);transition:opacity .3s,transform .3s}
.blog-card:hover::after{opacity:1;transform:translateX(0)}
.blog-card-cat{font-family:var(--D);font-size:10px;letter-spacing:.22em;color:var(--gold);margin-bottom:18px}
.blog-card-title{font-family:var(--D);font-size:22px;letter-spacing:.04em;line-height:1.12;color:var(--white);margin-bottom:auto;padding-bottom:24px;transition:color .2s}
.blog-card:hover .blog-card-title{color:var(--gold-lt)}
.blog-card-meta{font-family:var(--D);font-size:10px;letter-spacing:.18em;color:rgba(255,255,255,.32);padding-top:18px;border-top:1px solid var(--bd)}

/* FOOTER */
footer{background:var(--surface);border-top:1px solid var(--bd);padding:40px 60px}
.foot-inner{max-width:1120px;margin:0 auto;display:flex;align-items:center;justify-content:space-between;flex-wrap:wrap;gap:20px}
.foot-logo img{height:28px;display:block}
.foot-links{display:flex;gap:32px;flex-wrap:wrap}
.foot-links a{font-family:var(--D);font-size:11px;letter-spacing:.16em;color:var(--muted);text-decoration:none;transition:color .2s}
.foot-links a:hover{color:var(--gold)}
.foot-copy{font-size:12px;color:rgba(255,255,255,.24)}

/* TABLE OF CONTENTS (sticky sidebar on desktop) */
.post-layout{display:grid;grid-template-columns:240px 1fr;gap:48px;max-width:1080px;margin:0 auto;padding:80px 60px 64px}
.post-layout .post-body{padding:0;margin:0;max-width:none}
.toc{position:sticky;top:88px;align-self:start;font-family:var(--B);font-size:13px;line-height:1.55;border-left:1px solid var(--bd);padding-left:18px;max-height:calc(100vh - 120px);overflow-y:auto}
.toc-l{font-family:var(--D);font-size:10px;letter-spacing:.24em;color:var(--gold);margin-bottom:14px;display:block}
.toc a{display:block;color:var(--muted);text-decoration:none;padding:6px 0;border-left:2px solid transparent;padding-left:10px;margin-left:-12px;transition:color .2s,border-color .2s,background .2s}
.toc a:hover{color:var(--gold)}
.toc a.active{color:var(--gold);border-left-color:var(--gold)}
@media(max-width:1024px){
  .post-layout{grid-template-columns:1fr;padding:60px 28px 48px;gap:24px}
  .toc{position:static;border-left:none;padding-left:0;border:1px solid var(--bd);padding:18px 22px;background:var(--surface);max-height:none;margin-bottom:8px}
  .toc-l{margin-bottom:10px}
  .toc a{padding:4px 0;border-left:none;padding-left:0;margin-left:0;font-size:13px}
  .toc a.active{border-left:none;padding-left:0}
}

/* SHARE BUTTONS */
.post-share{display:flex;align-items:center;justify-content:space-between;flex-wrap:wrap;gap:16px;padding:24px 0;margin:8px 0 32px;border-top:1px solid var(--bd);border-bottom:1px solid var(--bd)}
.post-share-l{font-family:var(--D);font-size:10px;letter-spacing:.24em;color:var(--muted)}
.post-share-btns{display:flex;gap:8px}
.share-btn{width:38px;height:38px;border:1px solid var(--bd);display:flex;align-items:center;justify-content:center;color:var(--muted);text-decoration:none;cursor:pointer;background:transparent;transition:all .2s;font-family:var(--B)}
.share-btn:hover{border-color:var(--gold);color:var(--gold);background:var(--gold-dim)}
.share-btn svg{width:16px;height:16px;fill:currentColor}
.share-btn.copied{background:var(--gold);color:var(--black);border-color:var(--gold)}

/* READING PROGRESS BAR */
.read-progress{position:fixed;top:0;left:0;height:2px;background:var(--gold);width:0%;z-index:101;transition:width .1s ease;pointer-events:none}

/* SHARE / META BAR */
.post-share{display:flex;justify-content:space-between;align-items:center;flex-wrap:wrap;gap:12px;padding:24px 0;margin:32px 0;border-top:1px solid var(--bd);border-bottom:1px solid var(--bd);font-family:var(--D);font-size:11px;letter-spacing:.18em;color:var(--muted)}
.post-share-l{color:var(--gold)}
.post-share a{color:var(--muted);text-decoration:none;transition:color .2s;margin-right:18px}
.post-share a:hover{color:var(--gold)}

/* CATEGORY FILTER */
.cat-filter{display:flex;gap:10px;justify-content:center;flex-wrap:wrap;margin-bottom:48px}
.cat-pill{background:transparent;border:1px solid var(--bd);color:var(--muted);font-family:var(--D);font-size:11px;letter-spacing:.18em;padding:8px 18px;cursor:pointer;transition:all .2s}
.cat-pill:hover{border-color:var(--gold-bd);color:var(--gold)}
.cat-pill.active{background:var(--gold);color:var(--black);border-color:var(--gold)}
.blog-card.hide{display:none}

/* PRINT STYLES */
@media print{
  body{background:#fff;color:#000}
  .nav,.post-cta,.related,footer,.read-progress{display:none}
  .post-hero{padding:24px 0;border-bottom:1px solid #000;background:#fff}
  .post-back{display:none}
  .post-cat,.post-meta,.post-meta .dot{color:#666}
  .post-title{color:#000;font-size:32pt}
  .post-body{padding:24px 0;color:#000;font-size:11pt;line-height:1.5;max-width:100%}
  .post-body h2,.post-body h3,.post-body p strong,.post-body em{color:#000}
  .post-body em{font-style:italic}
  .post-body blockquote{border-color:#666;color:#000}
  .callout,.takeaways{background:#f5f5f5;border-color:#666}
  .takeaways h3,.takeaways-l,.callout-l{color:#000}
  .post-body a{color:#000;text-decoration:underline}
  .refs{color:#333}
  .refs h3{color:#000}
}

/* ── LEAD GEN: EXIT-INTENT POPUP ── */
.lg-exit{position:fixed;inset:0;z-index:1000;display:flex;align-items:center;justify-content:center;padding:24px;opacity:0;transition:opacity .3s ease;pointer-events:none}
.lg-exit[hidden]{display:none}
.lg-exit.show{opacity:1;pointer-events:auto}
.lg-exit-bg{position:absolute;inset:0;background:rgba(0,0,0,.78);backdrop-filter:blur(6px);-webkit-backdrop-filter:blur(6px);cursor:pointer}
.lg-exit-card{position:relative;background:var(--black);border:1px solid var(--gold-bd);max-width:520px;width:100%;padding:48px 44px 36px;text-align:center;transform:translateY(16px) scale(.97);transition:transform .35s cubic-bezier(.2,.8,.2,1)}
.lg-exit.show .lg-exit-card{transform:translateY(0) scale(1)}
.lg-exit-close{position:absolute;top:16px;right:16px;background:transparent;border:none;color:var(--muted);font-size:18px;cursor:pointer;width:32px;height:32px;display:flex;align-items:center;justify-content:center;transition:color .2s}
.lg-exit-close:hover{color:var(--gold)}
.lg-exit-eyebrow{font-family:var(--D);font-size:11px;letter-spacing:.32em;color:var(--gold);margin-bottom:16px;display:block}
.lg-exit-card h2{font-family:var(--D);font-size:clamp(36px,5vw,52px);line-height:.95;letter-spacing:.03em;margin-bottom:16px;color:var(--white)}
.lg-exit-card>p{font-size:14px;color:var(--muted);line-height:1.65;margin-bottom:24px;font-weight:300}
.lg-exit-form{display:flex;gap:8px;margin-bottom:14px}
.lg-exit-form input{flex:1;background:var(--surface);border:1px solid var(--bd);color:var(--white);padding:14px 16px;font-size:14px;font-family:var(--B);outline:none;transition:border-color .2s;-webkit-appearance:none;border-radius:0}
.lg-exit-form input::placeholder{color:rgba(255,255,255,.28)}
.lg-exit-form input:focus{border-color:var(--gold)}
.lg-exit-form button{background:var(--gold);color:var(--black);font-family:var(--D);font-size:13px;letter-spacing:.18em;padding:0 26px;border:none;cursor:pointer;transition:background .2s;white-space:nowrap}
.lg-exit-form button:hover:not(:disabled){background:var(--gold-lt)}
.lg-exit-form button:disabled{opacity:.55;cursor:not-allowed}
.lg-exit-note{font-size:11px;color:rgba(255,255,255,.32);font-weight:300}
.lg-exit-note a{color:var(--muted);text-decoration:underline}
.lg-exit-success{padding:16px 0}
.lg-exit-success .lg-check{width:48px;height:48px;border:2px solid var(--gold);border-radius:50%;display:flex;align-items:center;justify-content:center;margin:0 auto 16px;color:var(--gold);font-size:20px}
.lg-exit-success h3{font-family:var(--D);font-size:24px;letter-spacing:.06em;margin-bottom:8px}
.lg-exit-success p{font-size:14px;color:var(--muted);margin:0}

/* ── LEAD GEN: SCROLL TRIGGER ── */
.lg-scroll{position:fixed;bottom:24px;right:24px;z-index:99;background:var(--black);border:1px solid var(--gold-bd);padding:20px 22px 18px;max-width:320px;transform:translateY(20px);opacity:0;transition:transform .35s ease,opacity .3s ease;pointer-events:none}
.lg-scroll[hidden]{display:none}
.lg-scroll.show{transform:translateY(0);opacity:1;pointer-events:auto}
.lg-scroll-close{position:absolute;top:8px;right:8px;background:transparent;border:none;color:var(--muted);font-size:14px;cursor:pointer;width:24px;height:24px;display:flex;align-items:center;justify-content:center;transition:color .2s}
.lg-scroll-close:hover{color:var(--gold)}
.lg-scroll-eyebrow{font-family:var(--D);font-size:10px;letter-spacing:.28em;color:var(--gold);margin-bottom:8px;display:block}
.lg-scroll p{font-size:14px;color:var(--text);line-height:1.45;margin-bottom:14px;font-weight:300}
.lg-scroll-form{display:flex;gap:6px}
.lg-scroll-form input{flex:1;background:var(--surface);border:1px solid var(--bd);color:var(--white);padding:10px 12px;font-size:13px;font-family:var(--B);outline:none;transition:border-color .2s;-webkit-appearance:none;border-radius:0;min-width:0}
.lg-scroll-form input::placeholder{color:rgba(255,255,255,.28)}
.lg-scroll-form input:focus{border-color:var(--gold)}
.lg-scroll-form button{background:var(--gold);color:var(--black);font-family:var(--D);font-size:18px;border:none;cursor:pointer;transition:background .2s;width:42px;flex-shrink:0}
.lg-scroll-form button:hover:not(:disabled){background:var(--gold-lt)}
.lg-scroll-success{font-family:var(--D);font-size:14px;letter-spacing:.06em;color:var(--gold);text-align:center;padding:8px 0}

/* ── PRIVACY NOTICE ── */
.lg-privacy{position:fixed;bottom:24px;left:24px;right:24px;max-width:520px;margin:0 auto;background:rgba(13,13,13,.97);backdrop-filter:blur(10px);-webkit-backdrop-filter:blur(10px);border:1px solid var(--gold-bd);padding:18px 22px;z-index:96;transform:translateY(20px);opacity:0;transition:transform .35s ease,opacity .3s ease}
.lg-privacy.show{transform:translateY(0);opacity:1}
.lg-privacy-inner{display:flex;align-items:center;gap:18px;flex-wrap:wrap}
.lg-privacy p{font-size:12px;color:var(--text);line-height:1.55;margin:0;flex:1;min-width:240px;font-weight:300}
.lg-privacy a{color:var(--gold);text-decoration:underline}
.lg-privacy-ok{background:var(--gold);color:var(--black);font-family:var(--D);font-size:11px;letter-spacing:.18em;padding:9px 18px;border:none;cursor:pointer;transition:background .2s;flex-shrink:0}
.lg-privacy-ok:hover{background:var(--gold-lt)}
@media(max-width:520px){
  .lg-privacy{bottom:88px;left:12px;right:12px}
  .lg-privacy-inner{flex-direction:column;align-items:stretch}
  .lg-privacy-ok{align-self:flex-end}
}

/* ── LEAD GEN: UNIVERSAL STICKY CTA ── */
.lg-ucta{position:fixed;bottom:0;left:0;right:0;background:rgba(0,0,0,.96);backdrop-filter:blur(12px);-webkit-backdrop-filter:blur(12px);border-top:1px solid var(--gold-bd);padding:12px 24px;z-index:97;transform:translateY(100%);transition:transform .3s ease}
.lg-ucta.show{transform:translateY(0)}
.lg-ucta-inner{display:flex;align-items:center;justify-content:space-between;gap:16px;max-width:1080px;margin:0 auto}
.lg-ucta-text{font-size:13px;color:var(--text);line-height:1.4;font-weight:300}
.lg-ucta-text strong{font-family:var(--D);color:var(--gold);font-size:18px;letter-spacing:.04em;font-weight:400;margin-right:4px}
.lg-ucta-btn{background:var(--gold);color:var(--black);font-family:var(--D);font-size:12px;letter-spacing:.2em;padding:11px 24px;text-decoration:none;white-space:nowrap;flex-shrink:0;transition:background .2s}
.lg-ucta-btn:hover{background:var(--gold-lt)}
@media(max-width:768px){
  .lg-scroll{right:16px;left:16px;max-width:none;bottom:88px}
  .lg-ucta{padding:10px 16px}
  .lg-ucta-text{font-size:11px;letter-spacing:.04em}
}

/* RESPONSIVE */
@media(max-width:1024px){
  .related-grid,.blog-grid{grid-template-columns:repeat(2,1fr)}
}
@media(max-width:768px){
  .nav{padding:0 24px}
  .post-hero{padding:80px 28px 60px}
  .post-body{padding:60px 28px 48px;font-size:16px}
  .post-cta{padding:60px 28px}
  .related{padding:72px 28px}
  .related-grid,.blog-grid{grid-template-columns:1fr}
  .blog-hero{padding:80px 28px 60px}
  .blog-list{padding:60px 28px}
  footer{padding:32px 24px}
  .foot-inner{flex-direction:column;align-items:flex-start;gap:20px;width:100%}
  .foot-links{width:100%;gap:14px 22px}
  .foot-copy{font-size:11px;line-height:1.5}
}