Founding Membership Now Open· of 1,000 spots remaining· Rate Locked for Life· Opening Q1 2027 — Carlsbad, CA· Founding Membership Now Open· of 1,000 spots remaining· Rate Locked for Life· Opening Q1 2027 — Carlsbad, CA·
The Strength Equation Training Floor in Carlsbad — premium gym facility

Carlsbad · Opening Q1 2027

Built for people who actually train.

~40,000 sq ft of world-class training, full spa recovery, personalized programming and on-floor coaching — included with every membership. One facility. No compromises.

Founding MembershipLive
/ 1,000 left

$65 biweekly — locked for life. No payment today.

Claim Founding Spot

Rate locked at signup for the life of your membership.

~40K
Square Feet
5
Distinct Zones
1,000
Founding Spots
Q1 '27
Opening Target
The TSE Standard

Carlsbad deserves a gym that takes training seriously.

01

Every member is a coached client

Personalized programming and on-floor coaching aren't a separate package — they're included from day one. The foundation most gyms gate behind a $200/mo upsell.

02

Recovery isn't an upgrade

Cold plunge, sauna, the Frost Locker, massage — available to every tier from the first session. Recovery is part of training, and we treat it that way.

03

Founding rates, locked for life

The price you join at is the price you keep — permanently. No annual increases. 1,000 spots, then standard pricing kicks in for everyone else.

Five Zones, One Roof

The facility.

Training floor — Olympic platforms, power racks, plate-loaded specialty
01 01 / The Floor

Training Floor

A full-spectrum training environment — strength, Olympic lifting, plate-loaded machines, cables, cardio, and functional. The equipment is premium. The space is serious.

Olympic LiftingStrengthMachinesCardio
Spa and recovery — cold plunge, sauna, Frost Locker, massage
02 02 / The Recovery

Spa & Recovery

Cold plunge, Finnish sauna, the Frost Locker, and massage therapy. Full spa access for every member, every tier — because recovery isn't an upgrade. It's part of training.

Cold PlungeSaunaFrost LockerMassage
Group studios — yoga, HIIT, Zumba, Reformer Pilates
03 03 / The Studios

Group Studios

Dedicated mezzanine studios for capped, coached group classes — yoga, HIIT, Zumba, and Reformer-based Pilates, with more formats as we onboard instructors. Discounted drop-in and class packs, separate from membership.

YogaHIITZumbaReformer Pilates
Posing room — mirror panels and stage lighting
04 04 / The Stage

The Posing Room

A dedicated competition-prep space with full mirror panels and stage lighting. For competitors, recomp-trackers, photoshoots, and anyone serious enough to want feedback at full intensity. You won't find this at another club in the county.

Competition PrepMirror PanelsStage Lighting
Retail and café — premium supplements, performance gear, café
05 05 / The Amenities

Retail & Café

Premium supplements, performance gear, and a café curated for serious training. Clean, purposeful, nothing excessive. Grab what you need, right where you train.

SupplementsApparelCafé
The Equipment

200+ pieces. Every category. No compromises.

01

Strength

Power racks, competition platforms, calibrated barbells, plate-loaded specialty.

02

Olympic

Dedicated lifting platforms, Olympic-spec bars, bumper sets, jerk blocks.

03

Machines

Selectorized and plate-loaded. Every muscle group, every angle, every plane.

04

Functional

Cable machines, rigs, sleds, kettlebells, dumbbells to 150 lbs.

05

Cardio

Treadmills, bikes, rowers, stair climbers. Premium brands, always maintained.

06

Recovery

Cold plunge, Finnish sauna, Frost Locker, massage rooms, recovery lounges.

Founding Membership

Two ways in.

Base — Founding
$65 / biweekly
$75 / biweekly after founding spots fill
  • Full training floor access
  • Full spa & recovery access
  • Personalized programming
  • On-floor coaching access
  • Posing room & retail access
Join as Base
Recommended
Elite — Founding
$75 / biweekly
$95 / biweekly after founding spots fill
  • Everything in Base
  • Daily guest pass included
  • 10% retail discount
  • Priority build previews
  • Founding referral perks
Join as Elite

$70 annual maintenance fee · No initiation fee for founding members · Founding pricing locked for life

The Bundle Math

What you'd pay, separately.

Typical — Per Month
Premium gym membership$80–250
Spa & recovery membership$80–250
Personalized programming$100–300
Body comp & tracking$30–80
Per Month$290–880
Founding — Biweekly
Full training floorIncluded
Full spa & recoveryIncluded
Personalized programmingIncluded
+ On-floor coachingIncluded
Base / Biweekly$65

$130/month equivalent on the Base founding rate. Locked for life. Cost ranges sourced from publicly listed North County San Diego facility pricing as of April 2026.

From Today to Doors Open

Your journey.

01 · Today
Reserve Your Spot

Lock in founding pricing

02 · Through 2026
The Build

Stay in the loop

03 · Q1 2027
Doors Open

Tour, intake, first session

04 · For Life
Rate Locked

Founding rate, permanently

The Founder

"I built TSE because the gym I wanted to train in didn't exist."

From inside the fitness industry, I kept seeing the same gap: serious training environments that ignore recovery, luxury gyms that treat coaching as an upsell, spaces built for optics rather than performance. TSE is everything under one roof — held to the standard serious athletes hold themselves to. The list is filling. I'd love to have you in from the start.

— Cameron Stott, Founder Read my story →
Founding Membership

Claim your spot.

Lock in your founding rate. No payment required now — just your name on the list. Your rate is locked for life at signup.

Founding spots left of 1,000
Preferred Membership

Founding pricing locked in at signup for the life of your membership. No payment required today.

You're on the list.

Your founding spot is secured. We'll be in touch before the doors open.

Frequently Asked

Questions.

TSE opens in Q1 2027 in Carlsbad, CA. Founding memberships are open now, and the rate you sign up at is locked in for the life of your membership.
Both tiers include full access to the training floor, spa, recovery, personalized programming, on-floor coaching, posing room, and retail. Elite adds a daily guest pass and a 10% retail discount. Group classes and 1-on-1 PT are paid add-ons, not bundled into either tier.
Yes — every member gets a personalized program plus on-floor coaching access from certified coaches, included in every tier from day one. Dedicated 1-on-1 personal training is available per session for those who want hands-on supervision.
No. Joining the founding waitlist requires no payment — just your name, email, and preferred tier. Payment information is collected closer to opening, and your founding rate is locked in at signup.
Membership is month-to-month with no long-term contract. You can cancel anytime with standard 30-day notice. Your founding rate is locked for life as long as your membership stays active.
Construction timelines carry risk and we're open about that. If the date shifts, founding members are notified directly with a clear path forward — continued reservation, full release with no obligation, or transfer of the founding rate to a different start date.

1,000 Founding Spots — Then It's Gone

The list is filling.

Founding rates disappear when 1,000 spots are gone. Lock in yours before the doors open — spots left.

Claim Founding Spot