VISUAL ASSETS
Renders, logo, founder portrait. Hi-res versions available on request via Instagram DM. Free use for editorial coverage with credit to The Strength Equation.
The Strength Equation is a ~40,000 sq ft premium training facility opening Q1 2027 in Carlsbad, CA. Press, podcasts, partnerships, and journalists welcome — story angles, founder bio, renders, and key stats below.
The Strength Equation (TSE) is a ~40,000 square foot training, recovery, and coaching facility being built in Carlsbad, California, with a target opening in Q1 2027. Founded by certified coach Cameron Stott, the facility is structured around a single thesis: the standard fitness-industry model — gym access sold separately from coaching, recovery sold separately from training, and group fitness sold separately again — produces compromise outcomes for serious lifters and inflated total spend for everyone else.
TSE bundles training floor, full spa and recovery (cold plunge, Finnish sauna, Frost Locker, massage), included programming and on-floor coaching, posing room, and retail/café into a single membership. Group classes and dedicated 1-on-1 personal training are available as paid add-ons. Founding membership is limited to 1,000 spots, with founding rates locked at signup for the life of the membership.
Story angles that have resonated with media interest: the bundled-membership disruption to the legacy fitness model; the founder’s background and motivation; the “programming and on-floor coaching included for every member, with dedicated 1-on-1 PT priced per session” model; the Carlsbad facility build narrative through 2026; the $5M SBA-funded buildout and equipment selection process.
Renders, logo, founder portrait. Hi-res versions available on request via Instagram DM. Free use for editorial coverage with credit to The Strength Equation.
Four ready-to-use typography poster cards for editorial use, social embeds, or feature illustration. 4:5 portrait. Free use with credit.
Cameron Stott is the founder of The Strength Equation. He is a certified personal trainer with direct in-the-trenches experience across multiple commercial training facilities, working with members on programming, hypertrophy, strength, and rehabilitation.
He has published 15+ research-grounded articles on training, recovery, and nutrition — covering topics from progressive overload to contrast therapy protocols, all referenced to peer-reviewed sources. He holds the editorial standard for the TSE blog and will be on the floor when the facility opens.
The facility I wanted to train in didn’t exist. So I’m building it.
Available for interviews on: the founding member model, the bundled-membership disruption to the legacy fitness industry, contrast therapy and recovery science, the Carlsbad fitness market, and the build process from financing through opening. Reach out via Instagram for scheduling.
Cleared for editorial use. Attribute to Cameron Stott, Founder of The Strength Equation.
“The legacy gym model charges you for access, then charges you again for coaching, recovery, classes, and specialty access. We bundled them because the customer’s outcome is the customer’s outcome. Splitting it across five invoices doesn’t change that.”
“Supervised training has produced roughly twice the strength gains of unsupervised training in published research. That hasn’t changed in 25 years. Coaching shouldn’t be sold separately. It should be part of the membership.”
“Recovery is part of training. We treat it that way. Cold plunge, sauna, the Frost Locker, massage rooms — included for every member, not gated behind a premium tier.”
“Carlsbad has the population, the income, and the athletic culture for serious training. What it didn’t have was one facility that handled all of it under one roof at a price serious people could sustain. We’re building that.”
Interview requests, media kits, podcast bookings, partnerships, or coverage questions. The fastest route is Instagram DM — we route press immediately. A formal press email will be added closer to facility opening.
DM @THESTRENGTHEQUATION →